Check out this interesting analysis of Casual MMOs and why they are here to stay.
IMGDC: Nick Fortugno On The Rise Of The Casual MMO IMGDC: Nick Fortugno On The Rise Of The Casual MMO Nick Fortugno, co-founder of casual game company RebelMonkey, was originally supposed to address the audience at IMGDC on "What Your Mother and Your Ten Year-Old Can Teach you About MMOs." However, when he noted how "on the ball" the attendees of IMGDC seemed, he decided to diverge a bit.
Gamasutra - IMGDC: Nick Fortugno On The Rise Of The Casual MMO
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